4 Good Reasons Why you Need a Website for Your Start Up or Small Business

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? If you’re a small business or even just getting started, I’m sure you’re also wondering, do I have the resources to get a website, am I tech-savvy enough to manage one?

The short answer is that there has never been a better or more important time to invest in a website for your business. Having a strong online presence, particularly a website, can be make or break for generating more revenue.

A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself. In some cases, organizations are hesitant to have a website or online presence because they feel they are not tech savvy enough and don’t know how to manage a website. Other times, companies are concerned about the price.

The good news is, Navantrics limited has got packages with great prices and features suitable for the needs of every business, but first, I’d like to stress on 4 reasons why having a website for your start up, small or big business can be crucial for the success of your business.

• 1. Having a Website Establishes your Credibility as a Business While Making you Appear More Professional.

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Also, 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles, therefore having a website gives your business legitimacy.

• 2. It Helps Establish your Brand Presence and Gain Competitive Advantage.

A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. Consumers these days want to be informed about their purchasing decisions— what they buy and from whom they buy. This makes a website one of the most important business assets for sharing information, gaining competitive advantage and standing out in crowded marketplaces.

When someone is searching for a product or service online, you want to appear in those search results.Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website.

Additionally, having your own domain name (navantrics.com) gives your email address additional legitimacy — if you’re sending an email from a personal email, potential customers may not take you as seriously. Your website is also the perfect place to show off any professional certifications or awards your business has.

• 3. Will Help Boost Organic Traffic and Attract More Customers.

Once you’re online and have an SEO-optimized website, you have a great chance of showing up in Google search results. This means that when people are searching for a product or service you sell, it is very likely your website will show up in the results. This gives you the opportunity to drastically increase your customer base.It can also mean that you’ll show up in search results for people who didn’t even know they were looking for you. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.

With a good SEO optimization, you can go from being an invisible shoe seller in Kasoa, for example, to a shoe seller who shows up whenever someone nearby searches for shoe shops anywhere in the country. Additionally, a website can prove to potential customers that your company actually exists. Unlike social media pages that require you to constantly create posts to let your customers know that you’re still operating, websites only require regular important updates of your business.

• 4. Clearly Showcase your Products and Give Customers a Feel of What to Expect.

You can show potential customers what they’ll get when they work with you.Commercial businesses for instance can have an e-commerce store on their website where they can sell items online and ship the product to customers almost anywhere in the world. They can even use the opportunity to tag their products with specific information that are important to customers. For example, if you run a restaurant, you might want to mark any items on your menu that are not gluten-free so people who are allergic to gluten can stay off such menus when ordering.You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location.

Example, beauty spas, art galleries, restaurants will want to visualise how walk in experiences will feel for customers when they first visit their locations by telling stories with high quality images or videos on their websites. Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customerers.

Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. That answered, you don’t need to break the bank to have a great website for your business.

At Navantrics limited, we’re especially interested in helping start-ups and small businesses maximise their online potential.Our website packages range from as little as 800 to 5,500, depending on what you need for the success of your business.Good news is, our websites are SEO optimized and for every package you buy, you get free 6 months site maintenance.Want to know more?

Call us on 0208828156