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Actress Lecky Antoinette Addresses Perceptions of Influencers as Unemployed

Actress Munirat Antoinette Lecky, known from Big Brother Naija, highlights the prevalent disrespect towards social media influencers, often viewed as idle individuals.

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She criticizes singer Wizkid for derogatorily referring to Don Jazzy as merely an “influencer.” Lecky suggests that many perceive influencers as lacking ambition or employment opportunities, reducing their contributions to mere social media presence. To combat this perception, she advocates for influencers to specify their areas of expertise, such as social advocacy, to emphasize the meaningful work they do beyond online platforms.

Speaking on Nigeria’s ADBN TV, Lecky said it was very ill-mannered for singer Wizkid to label Nigeria’s veteran music executive, Don Jazzy as an ordinary “influencer” during his recent social media outburst.

“I don’t know the crust of the issue but from what I read in the press, I do believe that he [Wizkid] using the work influencer was meant to be seen negatively.

“I do think that what was his point… You know, a lot of people see influencers as jobless human beings. Many people feel like, ‘This one, the degree she carries she couldn’t get work and now she’s dancing on Instagram.’ That’s just want most people see as an influencer.

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That is why you often now see people trying to tag themselves as a specific type of influencer; a lifestyle influencer, a fashion influencer because the word influencer now just feel like ‘this one no get work.’

“This is why you now have to profile it. For instance, I usually call myself a social influencer; someone who is in the social space, not really just social media because I also do a lot of works in the grassroots.

“So, if I need to be called an influencer, I would like to be called a social advocacy influencer. I added that one because I do know that often time influencer feels as someone who just doesn’t have anything really going for them”