Ayra Starr to Headline Global YouTube Live Concert from Nairobi

ENTERTAINMENT NEWS :Ayra Starr to Headline Global YouTube Live Concert from Nairobi

Grammy-nominated African music sensation Ayra Starr is set to perform in a special YouTube Live concert broadcast globally from Nairobi, Kenya. The event, organized in collaboration with Raha Fest, will mark the release of her highly anticipated sophomore album, The Year I Turned 21. Fans worldwide will be able to tune in via her official YouTube channel to witness the live show.

Ayra Starr, whose unique blend of Afrobeats and pop has earned her international acclaim, is best known for chart-topping hits like “Bloody Samaritan” and “Rush.” Her meteoric rise in the music industry has been fueled not only by her exceptional talent but also by platforms like YouTube, which have played a key role in connecting African artists with global audiences.

This concert promises to provide fans with an intimate and immersive experience, as Ayra Starr will perform new tracks from her latest album, alongside other fan-favorite songs. The livestream will make the concert accessible to viewers all around the globe, offering a chance to be part of this special moment. Ayra’s loyal fanbase, known as “Mobstarrs,” will also have the unique opportunity to engage with her through the “Woman Commando” YouTube Shorts challenge. This interactive feature allows fans to create and share their personal takes on her hit single, further enhancing the concert experience. Additionally, exclusive behind-the-scenes footage will be shared on YouTube, adding even more excitement to the event.

Nairobi, known for its vibrant music culture and deep-rooted connection to African heritage, was chosen as the ideal location for this electrifying performance. With a growing fanbase across Kenya and East Africa, the city provides the perfect backdrop for Ayra Starr’s first YouTube Live concert.

Expressing her excitement, Ayra Starr said, “Performing live allows me to deeply connect with my fans, and I’m thrilled to do this globally from Nairobi. This album is incredibly special to me, and I can’t wait to share it with everyone on YouTube.”

Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube, added, “We are excited to host Ayra Starr’s YouTube Live concert in partnership with Raha Fest. YouTube is more than just a platform for music; it’s a space where artists can connect directly with their fans, regardless of location. We’ve seen African music thrive on YouTube, and this concert further solidifies that connection by bringing Ayra’s immense talent to a global stage.”

Ashleigh Ali, CEO of Raha Creative Kenya, echoed this sentiment, stating, “Raha Fest is proud to collaborate with YouTube to present an unforgettable musical experience with Ayra Starr. Merging Kenya’s dynamic creative scene with global acts fosters cultural exchange and elevates Kenya as a global hub for tourism and entertainment.”

The concert will be streamed live on October 20, 2024, at 9 PM EAT on Ayra Starr’s official YouTube channel: YouTube.com/AyraStarr, offering fans an opportunity to witness a landmark moment in her career.

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