Chris Attoh Criticizes Ghanaian Movie Producers for not Delivering High-Quality Content for Netflix

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“Chris Attoh calls out Ghanaian movie producers for Netflix quality lapse. Insights into the industry’s content standards.”

Ghanaian actor Chris Attoh has expressed concerns regarding the state of the country’s film industry, noting its comparative lack of success on major streaming platforms like Netflix in comparison to Nigeria and South Africa, largely due to the production of subpar content.

According to Attoh, Ghana’s film industry trails behind because it doesn’t prioritize the creation of high-quality content that would resonate with both local and international audiences.

Speaking in a recent interview with Graphic Showbiz, the Tinsel Star, who is gearing up to premiere his latest movie, Nine, explained that platforms like Netflix demand top-notch content to attract viewers, but stakeholders in Ghana’s movie industry have yet to consistently deliver content of such caliber.

“It is not about the right content; it is about the quality of the content and Ghana is not producing enough quality content to be able to make it onto these platforms. The reality is, we are such a discerning audience now, not just Ghanaians but the entire world so if you come out with something that doesn’t look good, people can see.

“When you go onto Netflix at the moment, the major content that you find African is from South Africa and also Nigeria. How do we get in the mix, we get in there by things being done the proper way. So, a movie like Nine that has been shot properly should be able to match the kind of movies that Netflix is getting from Nigeria so that when you turn on the TV and you are looking for Ghanaian movies, they are there as well,” he told Graphic Showbiz.

Chris emphasised the need for Ghana’s film industry stakeholders to reassess their approach to content creation. He urged them to focus on producing content that meets the standards of streaming platforms and aligns with consumer consumption patterns to enable the country to establish a stronger presence in the global entertainment market.

“Change is happening all around us and we can’t be left behind. If a ship doesn’t know where it is headed, it will end up going nowhere. We just have to make sure we don’t end up like a directionless ship. We need to do this well to be sure we hit the excellent mark. This is how the industry will grow and we can only get there if we make the conscious effort to produce quality.

Source: Graphic Showbiz


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