GoRide: New Local Ride-Hailing App Launches in Accra

GoRide Debuts in Accra: Explore the Newest Local Ride-Hailing Service

F C E C F DC C A E E B — Dr. Mahamudu Bawumia launched GoRide App

A groundbreaking ride-hailing application, GoRide, has been introduced in Accra, aiming to revolutionize how commuters access commercial taxis while celebrating local culture. This innovative platform has emerged from a strategic public-private partnership designed to enhance Ghana’s transportation sector significantly.

Vice-President Dr. Mahamudu Bawumia launched GoRide, emphasizing that it symbolizes empowerment, innovation, and national pride. He expressed the government’s commitment to leveraging technology for inclusive development, allowing drivers to thrive within the digital economy and secure a better future for all Ghanaians. Dr. Bawumia noted the numerous challenges local drivers face, particularly concerning high commission rates imposed by existing ride-hailing platforms. These elevated fees not only reduce their earnings but also jeopardize their livelihoods and the financial stability of their families.

GoRide addresses these concerns by offering a competitive commission rate of just 10%, significantly lower than the industry standard of 20%. During the launch event held at the Accra Metropolitan Assembly conference hall, Dr. Bawumia highlighted that this initiative marks a pivotal milestone in Ghana’s journey toward a more equitable society. He stated, “Today, we put an end to that struggle,” emphasizing that GoRide aims to enhance the livelihoods of local drivers, especially those affiliated with the Ghana Private Road Transport Union (GPRTU).

Historically, Ghana’s streets have been populated by traditional yellow taxis, which have provided essential transportation services for years. However, the entry of ride-hailing platforms like Uber and Bolt introduced new dynamics to the market, providing convenience to passengers but also leading to rising fares and commission rates that adversely affected drivers. Local taxi operators found themselves overshadowed by these digital services, prompting the GPRTU to seek government intervention.

In response, the government proposed the creation of GoRide, a locally focused ride-hailing service that prioritizes the interests of both passengers and drivers. The app has been designed to offer a simpler and more flexible alternative to meet the needs of Ghanaians. Currently, GoRide is operational in selected urban areas of Accra, particularly in locations with high demand.

Dr. Bawumia added that GoRide incorporates digital payment options through the local platform Tap’n Go, ensuring security and convenience for users. He noted the significant economic impact of this initiative, which is expected to create jobs not only for drivers but also in related sectors such as vehicle maintenance, banking, insurance, and customer support.

In conclusion, the launch of GoRide marks a significant step toward revitalizing Ghana’s transportation landscape, aiming to boost local drivers’ livelihoods while promoting technological integration within the sector. Deputy Minister of Transport Alhassan Tampuli also addressed concerns about fare increases, assuring drivers that there is no justification for fare hikes in the immediate future.