Kanayo Kanayo – YouTube won’t Endure as a Viable platform for Promoting Movies in the Long Term

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Kanayo Kanayo predicts YouTube won’t endure as a viable platform for promoting movies long-term. Explore the future of film promotion.

Kanayo highlighted the negative impact of the prevalent trend among up-and-coming actors on YouTube, emphasizing the practice of intense one-day shoots. He criticized the expectation for actors to complete numerous scenes within a limited timeframe, often charging exorbitant fees for such sessions. Kanayo expressed concerns about the detrimental effects of such demanding working conditions on the health and professionalism of actors.

Kanayo emphasized the absence of foresight and professionalism among Nigerian actors who prioritize short-term gains over sustainable practices. He concluded by expressing his belief that YouTube’s presence in Nigeria might diminish if its platform continues to be utilized in this manner.

Kanayo remarked, “We built Nollywood, brick by brick, block by block, but the actors who have inundated YouTube lack a sense of purpose or a structured approach to creating lasting videography or content.”


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