Rema’s “Calm Down” Breaks New Ground for Afrobeats in the US

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Rema’s “Calm Down” revolutionizes Afrobeats in the US, breaking new ground with its infectious rhythm and widespread acclaim. Discover the impact now!

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Nigerian music sensation Rema has achieved monumental success with his hit song “Calm Down,” propelling him to international stardom. This 24-year-old artist’s track has not only captivated audiences worldwide but has also set unprecedented records in the US music industry. Most notably, “Calm Down” has become the most-streamed Afrobeats song in the United States, a milestone confirmed by the music monitoring platform Chart Data.

Chart Data recently announced on social media platform X that “Calm Down” has made history as “the first Afrobeats song in history to earn over one billion on-demand streams in the US.” This achievement underscores the song’s widespread appeal and enduring popularity. Previously, Chart Data had already hailed “Calm Down” as the “most successful African song of all time,” a testament to its far-reaching impact.

Music analysts from Billboard magazine attribute the song’s success to its distinctive musical style. Described as a “melancholy slow jam with a subtle hypnotic draw,” “Calm Down” possesses a unique charm that resonates deeply with listeners, compelling them to replay it frequently. This entrancing quality has played a significant role in the song’s sustained popularity and impressive streaming numbers.

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Released in February 2022, “Calm Down” was a single from Rema’s debut album, *Rave and Roses*. The song’s initial success was further amplified when Rema collaborated with American singer Selena Gomez on a remix. This version of the track quickly gained traction, achieving the remarkable feat of surpassing one billion streams on Spotify. The remix also enjoyed immense popularity on YouTube, where it has garnered nearly 894 million views, making it the most-watched music video by a Nigerian artist.

The success of “Calm Down” on streaming platforms translated to impressive performance on the charts. The remix made history by becoming the first African song to spend a year on the Billboard Hot 100. It peaked at number three, marking the highest-charting position for a song led by an Afrobeats artist. This achievement not only highlights the global appeal of Rema’s music but also signifies a significant breakthrough for the Afrobeats genre in mainstream American music.

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Rema, born Divine Ikubor, has carved out a distinct niche within the Afrobeats genre, which he refers to as “Afrorave.” This innovative style blends traditional Afrobeats rhythms with contemporary sounds, creating a fresh and captivating musical experience. Rema’s originality and creativity have earned him a place among the elite of Nigerian Afrobeats artists, alongside giants like Burna Boy, Wizkid, and Davido.

Rema’s accomplishments with “Calm Down” reflect the broader rise of Afrobeats on the global stage. This genre, characterized by its vibrant rhythms and infectious melodies, has gained immense popularity worldwide, breaking cultural and geographical barriers. The success of songs like “Calm Down” showcases the genre’s potential to dominate international music charts and attract a diverse audience.

The impact of “Calm Down” extends beyond just chart performance. It represents a significant cultural moment, highlighting the growing influence of African music on the global stage. Rema’s achievements are a source of pride for the African music community and serve as inspiration for emerging artists from the continent. His journey from a budding musician in Nigeria to an international superstar underscores the transformative power of music and its ability to connect people across different cultures.

As Rema continues to innovate and push the boundaries of Afrobeats with his Afrorave style, the future looks promising for this young artist. His groundbreaking success with “Calm Down” has set a new benchmark for what is possible in the music industry, not just for Afrobeats, but for artists worldwide. Rema’s journey is a testament to the limitless potential of talent, creativity, and the universal language of music.

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SOURCE: Basillioh Rukanga, BBC News

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