The inaugural offering from Meghan’s lifestyle brand has been unveiled.

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The inaugural offering from Meghan’s lifestyle brand has been unveiled. Explore the latest in lifestyle trends. Read now!

Meghan, Duchess of Sussex, has tantalized the public with a sneak peek into her latest entrepreneurial endeavor: a lifestyle brand hinted at by the presentation of a jar of strawberry jam. This inaugural offering from the American Riviera Orchard brand has been selectively distributed among acquaintances and influencers, fostering an air of intrigue. Tracy Robbins, a prominent fashion designer, shared an image of the jar on her Instagram account, revealing its serialized nature with the designation “17 of 50,” implying a limited initial distribution.

The emergence of Meghan’s Californian-based venture into the lifestyle market was foreshadowed on social media platforms the previous month, hinting at a focus on food products. This move marks a shift for the Duchess and her husband, Prince Harry, from their earlier ventures associated with their roles as senior members of the British royal family. Their recent rebranding efforts, including the revamp of their website under the sussex.com domain, signal a departure from their previous royal affiliations.

The revelation of strawberry jam from Meghan’s American Riviera Orchard aligns with the couple’s forthcoming projects, particularly Meghan’s slated Netflix show centered on culinary and gardening pursuits. Meanwhile, Prince Harry’s involvement in a separate Netflix venture promises an insider’s look into the world of polo, showcasing his passion for the equestrian sport.

The social media buzz surrounding American Riviera Orchard conjures images of California living, with photos depicting the jars nestled amidst a basket of sun-kissed lemons. This soft launch evokes the essence of the couple’s residence in the Golden State, hinting at a brand deeply rooted in their personal experiences and surroundings.

While details regarding pricing remain undisclosed, the venture seems to embody a departure from traditional royal ventures, signaling Meghan and Harry’s foray into the commercial sphere. However, they are not the first royals to dabble in the world of preserves; souvenir shops in royal palaces on both sides of the Atlantic already offer various royal-branded jams and preserves, underscoring a broader trend of royal entrepreneurialism.

Meghan’s debut into the lifestyle market with American Riviera Orchard marks a significant shift in her and Prince Harry’s public image, reflecting their newfound independence and entrepreneurial spirit. With the tantalizing glimpse of strawberry jam, the Duchess invites the world to join her on a journey that celebrates the simple joys of life, rooted in the bountiful landscapes of California. As their brand unfolds, it promises to capture the essence of their shared passions and experiences, resonating with audiences both near and far.

 

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