Tony Asankomah Critiques why Ghanaian Movies are Barely Featured on Netflix

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During a recent interview on Joy FM’s Showbiz A-Z, Ghanaian film critic Tony Asankomah discussed the issue of film distribution in Ghana and its associated impacts. He attributed the reduced presence of Ghanaian films on Netflix to a distribution gap.

“A lot goes into it, talking about the quality and the standards, the requirements that they need to enable you get your film onto Netflix. But I have maintained and I am saying this that, our biggest problem as a space is because we do not have Ghanaian distributors who understand the terrain for distribution of films now.

So all the Ghanaian films that you see on Netflix, they didn’t get there by chance. They went through a distributor who could be a Nigerian or South African company who understands the model and these distribution companies always have a quota of films they have to submit. So of course, I am from this country, I would prioritize content coming from my country that content coming from Ghana,” he told the host Kwame Dadzie.

He highlighted encountering several impressive Ghanaian films that failed to secure placement on Netflix due to their distribution arrangements. Conversely, he noted instances where subpar films from various regions found their way onto the platform.

As he delved further, Asankomah discussed the dynamics of demand meeting supply, underscoring this as a contributing factor to the limited presence of Ghanaian movies on Netflix.

“We have come to understand how Nigerians paying for subscription. So if Netflix is paying for their data they know where the money is coming from. They know those who are paying more for subscription. They will entertain them. They look at the analytics and know the type of films they watch, these are the kind of content they are interested in,” he said.

Netflix, an American subscription-based video-on-demand streaming service, predominantly offers a wide array of original and acquired films and television shows across various genres. It is accessible internationally in multiple languages.

Among the Ghanaian films available on Netflix are ‘The Burial of Kojo’, ‘Keteke’, ‘Azali’, ‘Gold Coast Lounge’, ‘Side Chic Gang’, ‘Aloe Vera’, ‘Ties That Bind’, among others.



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